DIGITAL SOLUTIONS AND COMPETITIVE ADVANTAGE IN EMERGING MARKETS IN DELTA STATE
Authors: PATRICK Young, KIFORDU A. Anthony, ORISHEDE Felix SSAR Journal of Economic and Business Management (SSARJEBM), ISSN: 3107-4146 (Online). PP. 141-154 DOI: 10.5281/zenodo.21308536 ABSTRACT: This study examined the relationship between…
Nexus between Computing Innovation and Technology Entrepreneurship in Emerging Markets
Nexus between Computing Innovation and Technology Entrepreneurship in Emerging Markets ABSTRACT: This study explored the overlap between computing innovation and technology entrepreneurship in the emerging markets and consequently how the…
SUSTAINABLE MARKETING ORIENTATION AND FIRM PERFORMANCE IN EMERGING MARKETS: THE MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY, GREEN INNOVATION, AND CONSUMER TRUST
ABSTRACT: Sustainable Marketing Orientation (SMO) has emerged as a strategic response to the growing call for firms to balance profitability with environmental and social responsibility. However, empirical understanding of how…