Nexus between Computing Innovation and Technology Entrepreneurship in Emerging Markets
Nexus between Computing Innovation and Technology Entrepreneurship in Emerging Markets ABSTRACT: This study explored the overlap between computing innovation and technology entrepreneurship in the emerging markets and consequently how the…
SUSTAINABLE MARKETING ORIENTATION AND FIRM PERFORMANCE IN EMERGING MARKETS: THE MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY, GREEN INNOVATION, AND CONSUMER TRUST
ABSTRACT: Sustainable Marketing Orientation (SMO) has emerged as a strategic response to the growing call for firms to balance profitability with environmental and social responsibility. However, empirical understanding of how…