INFLUENCE OF NUDE PICTURES IN SOCIAL MEDIA ADVERTISEMENTS ON PRODUCT PATRONAGE: A STUDY OF RUFUS GIWA POLYTECHNIC OWO, ONDO STATE

ABSTRACT: This paper examined the Influence of Nude Pictures in Social Media Advertisements on Product Patronage with a focus on students of Rufus Giwa Polytechnic Owo. A survey method design was considered appropriate and primary source of data collection was used. Questionnaire was used to gather primary data from the participants. The population of the study which is 13, 900 comprised of the entire population of students in Rufus Giwa Polytechnic Owo. Moreover, the respondents comprised students across all levels in Rufus Giwa Polytechnic Owo, as area selected for the study. Through a randomized population approach, the study sample 400 students comprised of ND and HND.  Following data presentation, the findings of the study revealed that, nude pictures advertisements on social media is perceived by the audience especially Rufus Giwa Polytechnic students as grabbing attention. It also revealed that, nude pictures in social media advertisements influenced participant’s product patronage negatively. The study concluded that, Nude picture in social media advertisements to some extent influenced audience especially Rufus Giwa Polytechnic student’s perception of the product or brand. It recommends that, Agency in charge of social media regulation in Nigeria should be more proactive in to public domain in other to reduce the level of nude pictures in social media advertisements.

KEYWORDS: Nude Picture, Advertisement, Media, Social Media, Patronage.