SUSTAINABLE MARKETING ORIENTATION AND FIRM PERFORMANCE IN EMERGING MARKETS: THE MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY, GREEN INNOVATION, AND CONSUMER TRUST
ABSTRACT: Sustainable Marketing Orientation (SMO) has emerged as a strategic response to the growing call for firms to balance profitability with environmental and social responsibility. However, empirical understanding of how…
DIGITAL FATIGUE AND CONSUMER DECISION MAKING IN THE ATTENTION ECONOMY: A GLOBAL PERSPECTIVE
ABSTRACT: In an era where digital connectivity defines social, professional, and commercial life, the competition for consumer attention has intensified to unprecedented levels. This phenomenon, often described as the attention…
Pathology of Environmental Challenges in Sustainable Supply Chains
ABSTRACT: Sustainable supply chains (SSCs) have become essential for addressing global environmental concerns, yet they face numerous pathologies that undermine their effectiveness. This paper explores the pathology of environmental challenges…
STRATEGIC NATION-BRANDING NARRATIVES, MEDIA TRUST, AND PUBLIC PERCEPTION IN NIGERIA: A MIXED-METHODS ANALYSIS
ABSTRACT: This study investigates the influence of strategic nation-branding narratives, media trust, and social media engagement on public perception of Nigeria’s nation brand, using a convergent parallel mixed-methods design. Quantitative…
THE EFFECT OF STUDENT LEARNING CREATIVITY MANAGEMENT ON ISLAMIC RELIGIOUS EDUCATION LEARNING OUTCOMES AT SMA SAPTA KHARISMA JAKARTA
ABSTRACT: The goal of managing creativity in education is to influence students’ inventiveness while fostering an environment that always motivates them to learn effectively and with enthusiasm. Less engaging and…
OF MISUSE
Dibakar Pal, M. Phil Retired Executive Magistrate (Civil Servant in India) &Independent Scholar. DOI: 10.5281/zenodo.17008939 PP: 77-79 ABSTRACT: Someone is misused. Money is misused. Time is misused. Among these three…
Collateral Damage: An Analysis of the Industrial Impact of the 12-Day War on Iran and Israel
Mohammad Taleghani and Mohammadreza Jabreilzadeh Sola Associate Professor, Department of Industrial Management, Rasht Branch, Islamic Azad University (IAU), Rasht, Iran. 2Ph.D. Candidate of Industrial Management (Production and Operations), Rasht Branch,…
OF HAZARD
Dibakar Pal, M. Phil Retired Executive Magistrate (Civil Servant in India) &Independent Scholar. DOI: 10.5281/zenodo.16851711 PP: 69-71 ABSTRACT: A fool fights against hazard. Also a wise fights. The learned fights…
Human-Centered Automation: The Emergence of Industry 5.0 and Its Socio-Economic Implications
Mohammad Taleghani, 2Mohammadreza Jabreilzadeh Sola, 3Ataollah Taleghani Associate Professor, Department of Industrial Management, Rasht Branch, Islamic Azad University (IAU), Rasht, Iran. & 2 Department of Industrial Management, Rasht Branch, Islamic…
OF SENTIMENT
Dibakar Pal, M. Phil Retired Executive Magistrate (Civil Servant in India) &Independent Scholar. DOI: 10.5281/zenodo.16151154 PP: 59-62 ABSTRACT: Lovers are the most victim of sentiment. Love is guided by emotion.…