Biter-Kola Marketing and Conservation of Threatened Plant Species in Sub Saharan Rainforest Region
Biter-Kola Marketing and Conservation of Threatened Plant Species in Sub Saharan Rainforest Region ABSTRACT: The extinction of plants and animal species from existence could be primarily tied to the activities…
Generative-AI: Guarantees, Risks, Ethical Issues, Inclusiveness, and Regulatory Compliance in Marketing
Generative-AI: Guarantees, Risks, Ethical Issues, Inclusiveness, and Regulatory Compliance in Marketing ABSTRACT: The transformational experienced in 21st century business world is credited to the shift in technological innovations geared towards…
Multidimensional Cloud-Native Software Engineering Practices and Entrepreneurial Business Scalability: A Conceptual Perspective
Multidimensional Cloud-Native Software Engineering Practices and Entrepreneurial Business Scalability: A Conceptual Perspective ABSTRACT: Entrepreneurial operations are moving towards cloud-native software engineering solutions to scale, agility, and competitive advantage in any…
Artificial Intelligence Governance Practices and Entrepreneurial Trust Outcomes
Artificial Intelligence Governance Practices and Entrepreneurial Trust Outcomes ABSTRACT: The rapid adoption of artificial intelligence (AI) in entrepreneurial ventures has raised critical questions regarding trust, transparency, and ethical responsibility. Although…
Employee Training and Organizational Performance: A Systematic Review and Research Agenda for SMEs
Employee Training and Organizational Performance: A Systematic Review and Research Agenda for SMEs ABSTRACT: This theoretical research paper explores how a lack of infrastructural facilities affects the organizational performance of…
Digital Platform Capability Development and Entrepreneurial Market Expansion: A Multidimensional Capability Perspective
Digital Platform Capability Development and Entrepreneurial Market Expansion: A Multidimensional Capability Perspective ABSTRACT: Digital platforms have become core sources of entrepreneurial market growth, and they allow startups and platform-based SMEs…
CONSUMPTION IS THE END, AND PRODUCTION IS THE MEANS – EVIDENCE IN LITERATURE: USING CONSUMER ‘COMMANDS’ TO TRANSFORM LIVESTOCK PRODUCTION AND MARKETING PROCESSES IN PASTORALIST AREAS
CONSUMPTION IS THE END, AND PRODUCTION IS THE MEANS – EVIDENCE IN LITERATURE: USING CONSUMER ‘COMMANDS’ TO TRANSFORM LIVESTOCK PRODUCTION AND MARKETING PROCESSES IN PASTORALIST AREAS ABSTRACT: Pastoralists are the…
SUSTAINABLE MARKETING ORIENTATION AND FIRM PERFORMANCE IN EMERGING MARKETS: THE MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY, GREEN INNOVATION, AND CONSUMER TRUST
ABSTRACT: Sustainable Marketing Orientation (SMO) has emerged as a strategic response to the growing call for firms to balance profitability with environmental and social responsibility. However, empirical understanding of how…
DIGITAL FATIGUE AND CONSUMER DECISION MAKING IN THE ATTENTION ECONOMY: A GLOBAL PERSPECTIVE
ABSTRACT: In an era where digital connectivity defines social, professional, and commercial life, the competition for consumer attention has intensified to unprecedented levels. This phenomenon, often described as the attention…
Pathology of Environmental Challenges in Sustainable Supply Chains
ABSTRACT: Sustainable supply chains (SSCs) have become essential for addressing global environmental concerns, yet they face numerous pathologies that undermine their effectiveness. This paper explores the pathology of environmental challenges…