SUSTAINABLE MARKETING ORIENTATION AND FIRM PERFORMANCE IN EMERGING MARKETS: THE MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY, GREEN INNOVATION, AND CONSUMER TRUST
ABSTRACT: Sustainable Marketing Orientation (SMO) has emerged as a strategic response to the growing call for firms to balance profitability with environmental and social responsibility. However, empirical understanding of how…
Pathology of Environmental Challenges in Sustainable Supply Chains
ABSTRACT: Sustainable supply chains (SSCs) have become essential for addressing global environmental concerns, yet they face numerous pathologies that undermine their effectiveness. This paper explores the pathology of environmental challenges…