SUSTAINABLE MARKETING ORIENTATION AND FIRM PERFORMANCE IN EMERGING MARKETS: THE MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY, GREEN INNOVATION, AND CONSUMER TRUST
ABSTRACT: Sustainable Marketing Orientation (SMO) has emerged as a strategic response to the growing call for firms to balance profitability with environmental and social responsibility. However, empirical understanding of how…
DIGITAL FATIGUE AND CONSUMER DECISION MAKING IN THE ATTENTION ECONOMY: A GLOBAL PERSPECTIVE
ABSTRACT: In an era where digital connectivity defines social, professional, and commercial life, the competition for consumer attention has intensified to unprecedented levels. This phenomenon, often described as the attention…
Pathology of Environmental Challenges in Sustainable Supply Chains
ABSTRACT: Sustainable supply chains (SSCs) have become essential for addressing global environmental concerns, yet they face numerous pathologies that undermine their effectiveness. This paper explores the pathology of environmental challenges…
Utilizing Media Influence in Promoting Environmental Health Awareness amongst Rural People of Edo North Senatorial District of Edo State, Nigeria
ABSTRACT: This study explores the role of media influence in promoting environmental health awareness among rural residents of Edo North Senatorial District in Edo State, Nigeria. Edo North, a predominantly…
Artificial General Intelligent Terrorism: Ethical AGI
ABSTRACT: This paper explores the ethical challenges and potential risks associated with Artificial General Intelligence (AGI) in the context of terrorism, termed Artificial General Intelligent Terrorism (AGIT). The discussion highlights…
The Impact of the Metaverse on the African Digital Economy
ABSTRACT: This paper explores the transformative potential of the Metaverse on the African digital economy, focusing on how this emerging virtual environment can reshape various sectors such as finance, education,…
On Characterization of Topological Ideals
ABSTRACT: This paper presents a comprehensive study on the characterization of topological ideals within the framework of topological rings and modules. By synthesizing algebraic and topological concepts, we establish necessary…
Topological Spaces for Error Control
ABSTRACT: This study explores topological spaces in the development of robust error control schemes, leveraging the intrinsic continuity and compactness properties of topological constructions to model and enhance code performance…
STRATEGIC NATION-BRANDING NARRATIVES, MEDIA TRUST, AND PUBLIC PERCEPTION IN NIGERIA: A MIXED-METHODS ANALYSIS
ABSTRACT: This study investigates the influence of strategic nation-branding narratives, media trust, and social media engagement on public perception of Nigeria’s nation brand, using a convergent parallel mixed-methods design. Quantitative…
THE EFFECT OF STUDENT LEARNING CREATIVITY MANAGEMENT ON ISLAMIC RELIGIOUS EDUCATION LEARNING OUTCOMES AT SMA SAPTA KHARISMA JAKARTA
ABSTRACT: The goal of managing creativity in education is to influence students’ inventiveness while fostering an environment that always motivates them to learn effectively and with enthusiasm. Less engaging and…