Digital Platform Capability Development and Entrepreneurial Market Expansion: A Multidimensional Capability Perspective

ABSTRACT: Digital platforms have become core sources of entrepreneurial market growth, and they allow startups and platform-based SMEs to expand geographically, reach customers, and enter e-commerce sectors. In spite of this potential, various entrepreneurial projects face capability gaps that complicate the efficient use of digital platform resources to stimulate the expansion of the business in the most effective way possible. The paper offers a holistic conceptual model of Digital Platform Capability Development and Entrepreneurial Market Expansion that combines multidimensional platform capabilities with strategic, iterative learning processes to maximize market recovery. The framework recognizes five fundamental dimensions of platform capability: platform interoperability, data analytics, user experience design, ecosystem integration, and monetization architecture, and describes how these are linked to the market expansion outcomes, and that feedback loops and capability adjustments are important elements of scalable growth. Further, the paper generalizes the framework to consider resource-constrained entrepreneurial situations, with implications for practice in start-up founders, platform operators, investors, and accelerators. The conceptual validation is reached with the help of a logic of capability-based modeling and synthesis of the experience gained in the course of the previous empirical and theoretical research, which guarantees both theoretical and managerial issues. The framework is relevant to the literature on entrepreneurship and digital platforms by providing a systematic method of cognizing how platform strengths can be strategically created and coordinated to achieve sustainable market growth. Lastly, the research presents a future empirical research opportunity, as it forms the basis of studying the dynamics of the development of digital platform capabilities, iterative learning, and the growth of entrepreneurial markets in various entrepreneurial environments.

KEYWORDS: Digital platform capability, Entrepreneurial market expansion, Platform interoperability, Ecosystem integration, Capability development, Iterative learning, Platform-based SMEs.