Scholar Scientific & Academic Research Publishers
ABSTRACT: The fast pace of digitalization of business processes has created a growing demand to have a robust cybersecurity strategy in place, and entrepreneurial projects are increasingly exposed to cyber-attacks, breaches of information, and technical malfunctions. The present research is a study of the impact of cybersecurity innovation on the development of entrepreneurship and focuses on the relationship between improved resiliency, integrity, and competitiveness of business through innovative security implementation. The main task will be the correlation analysis of the adoption of cybersecurity and the performance of entrepreneurship, and addressing research questions on the strategic, technological, and organizational aspects of the effective implementation. The study will employ a conceptual research paradigm that relies on the secondary data that will be retrieved from academic journals, books, industry publications, historical literature, and credible news. The analysis of the literature thematically found that novel approaches of cybersecurity, such as the advanced method of encryption, threat detection machines, and secure cloud systems, contribute to restructuring risk, attract investors, and long-term growth of startups and SMEs to a large extent. In addition, it is found that firms with high levels of digital literacy and firms that are active in securing their information are found to have better entrepreneurial performance and in terms of market competitiveness. The study implies that the business model of entrepreneurs should include cybersecurity solutions, and policymakers should facilitate entrepreneurs in their adoption of cybersecurity solutions with the support of regulations and financial aid. Finally, cybersecurity innovation is being used as a strategic facilitator to create entrepreneurship that will establish technological and economic sustainability in an increasingly digital business landscape.
KEYWORDS: Cybersecurity Innovation, Entrepreneurship Development, Digital Security, SMEs, Business Sustainability.